Graphic Assets | November, 2021

Toward Common Cause: Art, Social Change, and the MacArthur Fellows Program at 40

The Toward Common Cause Graphic Assets Package and any of its content is authorized for use by Toward Common Cause associated artists and partners only. Unauthorized use is prohibited. The Toward Common Cause Graphic Assets Package includes all items below. 

Primary Logo 

The primary logo should be used in most instances. The logo should always appear on a grey background (#e8e6e7). The minimum size for reproducing the logo in print is 1” high. 

RGB - Digital Applications

CMYK - Print Applications

Secondary Logo

The secondary logo should be used in instances of integration with other logos in positive and negative environments. The minimum size for reproducing the logo in print is 1” high. 

RGB - Digital Applications

CMYK - Print Applications

RGB - Digital Applications

CMYK - Print Applications

Reduced Logo

The reduced logo should be used in instances where the primary or secondary logos are illegible or hard to decipher, for example, over busy images. Use the positive logo for placement on white or light colored backgrounds and the negative logo for placement on black or dark colored backgrounds. The minimum size for reproducing the logo in print is 1” high. 

RGB - Digital Applications

CMYK - Print Applications

RGB - Digital Applications

CMYK - Print Applications

Alternate Reduced Logo 

This special application version of the logo can be used in instances where a colorful box is helpful for differentiation of the logo amidst other graphic content.

RGB - Digital Applications

CMYK - Print Applications

Additional Assets

Instagram Tile 1 - 1080 x 1080px

Instagram Tile 2 - 1080 x 1080px

Instagram Story - 1080 x 1920px

Facebook Shared Image - 1200 x 630px

Facebook Highlighted Image - 1200 x 717px

Facebook Event Image - 1920 x 1080px

Zoom Background - 1920 x 1080px

Postcard Front - 4 x 6 in

Email Header - 600 x 200px